Bass Pro Shops, Leading LakePoint Anchor, to Open in 2014

An initial 200 jobs will result and an additional 300 adjacent acres will be developed as a nature park at the huge Emerson sports complex near Cartersville in Bartow County.

Bass Pro Shops is coming to Bartow County with a 100,000-square-foot store slated to open in 2014. The Bass Pro Shops Outpost store in Emerson will be the leading anchor of LakePoint Sporting Community & Town Center, according to the retailer.

The Bartow County Development Authority approved Thursday a memorandum of understanding outlining details of the agreement, which includes the relocation of the intersection at GA Highway 293 and Old Allatoona Road, The Daily Tribune News reported.

"The memorandum provides that Bass Pro is purchasing property and LakePoint is making some committents in terms of infrastructure that has to be put in place,” County Attorney Boyd Pettit told the newspaper. "[Commissioner Clarence Brown] along with LakePoint and the state made a commitment that there would be a relocation of a portion of Highway 293 and this development authority will play a large part in that.

"Part of the economic development efforts of this authority is to try to attract business, jobs and industry into our community. So in accordance with the provisions of the memorandum there is a $5.2 million infrastructure project that will be done to support eventually LakePoint, but certainly Bass Pro, and that includes a grant from the state department of transportation, it includes some local matching funds used through the department of transportation as well as $1 million to be funded through the Development Authority of Bartow County.”

The store initially will generate about 200 jobs, which will be offered to the many outdoor enthusiasts in the Emerson area, according to the retailer's news release.

"About 300 acres adjacent to the new store will be developed as a nature park and it, as well as the store, will pay tribute to Georgia’s great outdoor heritage," the release says. "The nature park will also be used for product testing and to host shooting, archery and outdoor activities for kids."

Here's Bass Pro Shops full press release:

Bass Pro Shops, America’s most popular outdoor store, will open a 100,000 square foot Bass Pro Shops Outpost® store in Emerson, Georgia. The new store is targeted to open in 2014 and will be a leading anchor of the recently announced 1,200-acre LakePoint Sporting Community & Town Center located at the Red Mountain and Emerson exits off Interstate 75.

The LakePoint Sports Village will be one of the world’s largest and most unique amateur sports complexes and will feature 16 major league sized baseball fields, 14 soccer/lacrosse fields, 16 fast pitch softball and junior baseball fields, a 20 acre wake park, 2 Miracle League fields, and a 100,000 SF indoor facility for gymnastics, wrestling, volleyball, basketball, cheerleading and other sports, as well as 5 million square feet of retail, hotels, restaurants and other amenities.

In addition to being the world’s leading supplier of premium fishing tackle, Bass Pro Shops is also America’s leading supplier of hunting gear and is the top retailer of Bowtech and PSE archery equipment.

Bass Pro Shops manufactures and sells the world’s leading brands of fishing boats--Tracker, Nitro, SunTracker, Tahoe, Grizzly and Mako factory direct to fishermen. Bass Pro Shops is also the No. 1 dealer in the U.S. for Arctic Cat ATV’s and UTV’s.

More than just a fishing and hunting store, Bass Pro Shops offers equipment and clothing for hiking, backpacking, wildlife viewing, camping, outdoor cooking and more.  A gift and nature center will serve up a wide variety of outdoor-related items, from lamps and dishes to bird feeders and furniture.

“We are very excited to be a part of this tremendous development that is destined to become one of Georgia’s top attractions and an inspiration for young people around the country to be able to excel in the sports they love,” stated Johnny Morris, Founder of Bass Pro Shops.

“We look forward to offering a vast selection of high quality gear and Bass Pro Shops famous low prices combined with friendly, expert service to the sportsmen, women and kids who come to this state-of-the-art sports destination development.” “We are very grateful to Neal Freeman and the LakePoint Development partners, Atlanta Braves former manager Bobby Cox, current Atlanta Braves manager Fredi González, Kansas City Royals manager Ned Yost and all the other good folks at LakePoint for the opportunity to be their feature outdoor retail store.” Morris concluded.

FAMOUS FOR CUSTOMER SERVICE, Bass Pro Shops was one of only eight retailers in America named a J.D. Power Customer Service Champion, based on customer service excellence. Bass Pro Shops has also been recognized numerous times for their conservation and outdoor education efforts as well as for what they do to support our military men and women.

Bass Pro Shops was recently named by Advertising Age magazine as one of the Top 10 Hottest Brands in America along with name brands such as Old Spice, M&M’s, iPad® and Droid.

The store will initially generate approximately 200 jobs which will be offered to the many outdoor enthusiasts in the Emerson area.

Approximately 300 acres adjacent to the store will be developed as a nature park and it, as well as the store, will pay tribute to Georgia’s great outdoor heritage. The nature park will also be used for product testing and to host shooting, archery and outdoor activities for kids.

Bass Pro Shops will host over 120 million people visiting its 77 stores and Tracker Marine Centers across America and Canada this year.

Bass Pro Shops’ award-winning, outdoor stores are known for combining retail with entertainment, conservation and outdoor education while delivering unmatched value and service to customers. The average customer stays 2½ hours and drives an average distance of over 50 miles.

Unique exterior and interior motifs have branded Bass Pro Shops as visually appealing, high-quality outdoor stores. The outdoors feel is brought indoors through massive log and rock work, large indoor aquariums and water features stocked with native fish species as well as an extensive collection of museum quality fish and wildlife mounts. Historic photos and exhibits will pay tribute to Georgia’s great outdoor heritage.

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For more on LakePoint, see Cartersville Patch's special section dedicated to the development: LakePoint Sporting Community & Town Center.

MyGodIsFaithful December 31, 2012 at 01:50 PM
The Braves and Bass Pro Shop in Emerson.... now I have a reason to get dressed in the AM..... Love the new Bartow!!!!! :)
d1 December 31, 2012 at 11:19 PM
Steve, you are an idiot.
Andrew January 01, 2013 at 06:52 PM
Excellent job attracting new businesses Bartow!
Always an Emerson girl! January 02, 2013 at 02:31 AM
As one who was raised in Emerson - I guess you can figure that out by my handle, right? :) - I absolutely HATE the idea of more 'growth' and 'progress' that's coming to Emerson! It's already lost its' Mayberry-esque feel that I have loved my entire life! Although I no longer live there, a lot of my family still does and I still weekly attend the church I grew up across the street from. Where is Andy and Aunt Bee, Gomer, Goober, Ernest T. Bass, the Darlings and, of course, Opie? Soon to be lost in all that traffic!!!
Momaof4 March 14, 2013 at 03:59 PM
There are already adult toy stores just north 3 exits in cartersville! They are only giving the people what they want! If you don't like it then get out and impact the community with morals and self respect attitudes. In this economy we desperately need something to bring money into this area. This will do it alright. The days of Mayberry have been dead for years. it wasn't growth that kill it it was people choosing their selves over God, morals, and the good of others! Besides who doesn't LOVE Bass Pro Shop?????


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