Business & Tech

Cartersville to Host Winter Chautauqua

The 21st annual conference for tourism professionals will focus on Pioneering Territories in the Tourism Industry.

True to its mission, the is bringing another conference to Cartersville. 

The facility March 6 and 7 will host the 2011 Winter Chautauqua, a conference designed for Georgia tourism professionals and hosted by travel associations in northwest and northeast Georgia. 

This year’s conference will focus on Pioneering Territories in the Tourism Industry. Sessions will highlight how to be successful in a world of economic hardships, budget cut-backs and ever-advancing technologies.

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The conference kicks off on Sunday, March 6, with a panel discussion at the on the True Grit in Tourism Product Development.

Featured panelists include Melinda Lemmon, executive director of the Cartersville-Bartow County Joint Development Authority; Seth Hopkins, executive director of Georgia Museums Inc.; Scott Mahr, general manager of Barnsley Gardens Resort; David Branch of LakePointe Sports; and Joy Walstrum of the Tourism Development Alliance of Georgia.

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Featured sessions for the conference schedule Monday, March 7 include: Design on the Range: Get tips for in-house design projects; Ace-in-the-Hole Marketing Plan: Learn how to develop and implement a successful marketing plan; Fast is Good, but Accurate is Better: Know your target before you market; learn why marketing research is the first step to successful marketing; and One Step Ahead-Emerging Technologies: Stay on the cutting edge of technology and get ideas for integrating some of the latest trends into your marketing plan. For a full schedule, visit www.winterchautauqua.com.

The registration fee for March 6 is $20 and the fee for the Monday sessions is $65. Early registration for the full conference is $85. If participants register after Feb. 22, the registration is $95.

After Feb. 22, registration for Sunday events is $30 and for Monday, $75.  

For more information, contact Patrice Shannon at 706-368-6775 or pshannon@berry.edu. Visit www.winterchautauqua.com to register. 


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