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Pre-Registered ROO Cup Fans Unlock Extra Week of Refills at Kangaroo Express

Reserve – or rather “ROOserve” – the popular refillable cup online to start the ROO Cup summer one week early

 

Cary, N.C., April 1, 2014 – Kangaroo Express, the leading independently operated convenience store chain in the southeastern United States, operated by The Pantry, Inc. (Nasdaq: PTRY), today announced that fans of its ROO Cup, a collectible cup refillable with any fountain or frozen beverage for only 25 cents, can now pre-register to reserve, or rather “ROOserve,” their beloved refillable cups. This summer, fans that reserve their cups on Facebook or the Kangaroo Express mobile app can start using their cups one week before the general public.

 

The 2014 ROO Cup retails for just $6.99, plus tax, and can be refilled for 25 cents through Sept. 30 at any of the more than 1,500 Kangaroo Express locations throughout the Southeast. Popular ROO Cup customization options such as colored straws, and additional opportunities to save all summer long, will return to Kangaroo Express in May.

Starting April 1, Kangaroo Express guests can reserve their 2014 ROO Cup on the Kangaroo Express Facebook page or mobile app  to unlock an additional week of ROO Cup refills and summer fun. Those who make a reservation will receive a certificate via email or on the mobile app deals page with details to redeem in-store and purchase a ROO Cup starting Thursday, April 24 at 8 a.m., one week before the ROO Cup’s release to the public on Thursday, May 1.

“The ROO Cup is back for a fourth summer, offering guests one of the best values in town on their favorite frozen and fountain beverages,” said Gordon Schmidt, interim senior vice president of operations, Kangaroo Express. “We invite all guests – from devoted ROO Cup fans to those that will enjoy their first ROO-fill this year – to get a head start on their summer of savings and refills by registering to reserve their ROO Cup early.”

The Kangaroo Express mobile app is free to download on Google Play, iPhone® App Store℠ or BlackBerry App World™ and can also direct guests to the next ROO-fill opportunity along their travels.

Last summer, more than 30,000 ROO Cup super-fans reserved their ROO Cups to lock in a summer of thirst-quenching deals. The online reservation system ensures devoted ROO Cup enthusiasts don’t miss out on a second of the ROO Cup summer they have come to know and love.

In addition to in-store savings, ROO Cup social media contests will be held each month to give ROO Cup enthusiasts the opportunity to win prizes and be featured on ROOCup.com. The first contest will kick off April 7, asking ROO Cup fans to share how they’ve refreshed their 2013 ROO Cup to find uses for the cup all year long, using #ROOCupRefresh. From ROO Cup flower


planters to tip jars, there is no limit to the creative ways to refresh an old ROO Cup. Follow Kangaroo Express on Twitter and Facebook to learn more and join the ROO Cup rumble!

To keep the savings flowing all summer long, join the ROO Club again this year by texting “ROOCLUB” to “THEROO” (843766) to receive text messaging deals, such as free refill days and in-store deals on candy, snacks and more.

About The Pantry and Kangaroo Express
The Pantry’s Kangaroo Express® convenience stores meet the daily food and fuel shopping needs of guests. As of March 13, 2014, the Company operated 1,537 stores in thirteen states under select banners, including its primary operating banner Kangaroo Express.  The Pantry is one of the nation’s largest convenience store chains and the leading independently operated chain in the southeastern United States. The Pantry is headquartered in Cary, N.C. For more information, visit www.thepantry.com.

Kangaroo Express offers hot and cold beverages, snacks, fresh foods, gasoline and a wide assortment of merchandise and services for guests’ on-the-go lifestyles. It is home to more than 220 foodservice restaurants, including Subway and Dairy Queen. Kangaroo Express associates are committed to providing store guests with the fastest, friendliest and cleanest shopping experience and embracing communities with campaigns such as Salute Our Troops®, raising millions of dollars for the USO and other military support organizations. For more information, visit www.kangarooexpress.com or visit us on Twitter and Facebook.

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